Oh Chipotle, That is Right Out

Chipotle had a Boorito Costume Contest, where if you dressed up as a processed food product, you could get a $2 burrito on Halloween.  You could also enter a photo of yourself in your costume in front of or in a Chipotle for a chance to win some money or a burrito party for 20.  I thought it would be a fun contest to enter.  I didn’t really think I’d win, because I thought there would be some just phenomenally creative and well-made costumes, but at least I would get a $2 burrito out of it.

I thought a good costume choice would be Easy Cheese, because what is more processed than cheese out of a can? I did a bit of research (5 minutes on a Google Images search) and it looked like no one had ever made an Easy Cheese costume!  I’m an original!  I decided to make it out of felt so that it could do double duty and I could wear it in a 5K I was going to run Halloween weekend.  I worked all week on it, cutting out the felt, figuring out how to do a cheese floret.  The end result was simply amazing:

Easy Cheese at the 5K

Easy Cheese at Chipotle

Well, I didn’t win, but I am still mad, even though I didn’t think I would have much chance of winning.  I’m mad because of who did win. (I’m also a little bit mad that my oh-so-original costume idea ended up not being quite so original.  Harrumph.)  And just to be clear, I’m mad at Chipotle, not the people who won.

There are two main reasons why I am mad about who won:

1. People won the runner-up prize that didn’t play by the rules.

I little information about me:  I am a stickler for rules.  My friends and I play an informal game of Jeopardy every day, where one friend emails out the clues, and the rest of us email back our questions/answers.  As anyone who has EVER watched Jeopardy knows, unless you state your answer in the form of a question, you don’t win.  Well, some of my more lazy friends just respond with one word, without putting their answer in the form of a question. THIS DRIVES ME NUTS.  I AM PETTY.  (I also don’t like line cutters.  Being in France drove me nuts as well.)

Back to the rant at hand- the contest rules clearly stated that submitted photos had to be taken either in or in front of a Chipotle.  TWO of the runners-up submitted photos that were NOT taken in or in front of a Chipotle.  Totally not cool, Chipotle.

2. Some of the costumes that won were lame.

There. I said it.  Chipotle chose some pretty lame winners.  Not all of them, mind you.  Jay’s, of course, was awesome, but he is a master costumer. The Vienna Sausages were quite well done.  The grand prize winner at least had dedication. But a lot of the rest of them?  Lame.  And the other Easy Cheeses?  LAME.  Let’s take a look at my costume doppelgangers:

What is that, 5 minutes of work?

(source: Chipotle)

The ‘cheese’ is a bit cooler, but the can?  Did their kid make it?

(source: Chipotle)


So there you have it.  I’m bitter, and indignant.  Thanks Chipotle.  (And thanks everyone for reading my rant!)


2 thoughts on “Oh Chipotle, That is Right Out

  1. It’s like you were screwed for not having the cheese come out (in a stream. the floret was masterfully done). Never mind the rest of their costumes were LAME. well, all of that first easy cheese guy’s was lame, including his cheese. And “Squirty Cheese” Who the hell calls it that?

    Also, it’s not entirely that I’m lazy with the Jeopardy thing, it is that I’ve always found it to be a stupid rule (because half the time their answers and questions are nonsensical if thought of in reverse, ie question/answer form). Also because it tickles me that it annoys you. XOXO!

  2. Maybe Chipotle did not realize the amount of effort that went into your costume. You did such an awesome job, that maybe they thought it was a manufactured costume!

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